Privacy Policy

Last Updated: January 2026

Excelcasinos Limited ("we," "us," "our," or "Company") operates the website excelhs.com (the "Site"). We are committed to protecting your privacy and ensuring you have a positive experience on our Site. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Please read this Privacy Policy carefully. By accessing and using excelhs.com, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, telephone number, and other contact details you voluntarily provide when contacting us or subscribing to our newsletter.
• Technical Data: Internet Protocol (IP) address, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, and date/time stamps.
• Cookie Data: Information collected through cookies and similar tracking technologies (see Cookie Policy section below).
• Usage Data: Pages visited, time spent on pages, links clicked, search queries, referring URL, and other analytical information about your interaction with the Site.
• Device Data: Device type, device identifier, and mobile network information.

How We Use Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

• Conduct analytics and understand user behavior to improve our Site content, functionality, and user experience.
• Track affiliate commissions and measure the performance of casino referrals and promotional campaigns.
• Send promotional emails, newsletters, and marketing communications (with your consent where required).
• Respond to your inquiries, comments, or requests.
• Monitor and analyze Site usage trends and troubleshoot technical issues.
• Prevent fraudulent activity and enhance Site security.
• Comply with legal obligations and enforce our Terms of Service.

Cookie Policy

We use cookies and similar tracking technologies (including web beacons and pixels) to enhance your experience on our Site. Cookies are small files stored on your device that help us recognize you and remember your preferences.

Types of Cookies We Use:

• Essential Cookies: Necessary for the Site to function properly and provide core features.
• Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics).
• Affiliate Tracking Cookies: Used to track referrals to casino partners and measure affiliate performance.
• Marketing/Advertising Cookies: Enable targeted advertising and retargeting campaigns across third-party platforms.
• Preference Cookies: Remember your choices and settings for future visits.

Cookie Opt-Out Options:

• You may disable cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent.
• You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
• You may opt out of targeted advertising through the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA) opt-out tools.
• For UK/EU users, you have the right to withdraw consent for non-essential cookies at any time.

Please note: Disabling cookies may affect Site functionality and your user experience.

Third-Party Links

Our Site contains links to third-party websites, including online casino operators, gambling platforms, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. When you click on links to third-party sites, you leave excelhs.com and are subject to their respective privacy policies and terms of service.

We strongly encourage you to review the privacy policies and terms of any third-party website before providing personal information or engaging in any transactions. Our inclusion of third-party links does not constitute endorsement or approval of their privacy practices or content.

Please be aware that casino and gambling operators have their own separate privacy policies governing how they collect, use, and protect your data. We do not control these third parties or their data practices.

Your Rights

For UK and EEA Users (GDPR):

• Right of access to your personal data.
• Right to rectification of inaccurate data.
• Right to erasure ("right to be forgotten") under certain circumstances.
• Right to restrict processing of your data.
• Right to data portability.
• Right to withdraw consent at any time.
• Right to lodge a complaint with the Information Commissioner's Office (ICO).

For US Users (CCPA/CPRA where applicable):

• Right to know what personal information is collected.
• Right to delete personal information collected from you.
• Right to opt-out of the sale or sharing of personal information.
• Right to non-discrimination for exercising your privacy rights.

To exercise any of these rights, please contact us using the details in the Contact Us section below.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Personal data provided via contact forms or subscriptions will be retained for up to 3 years or until you request deletion.
• Analytics and usage data will be retained for up to 26 months.
• Affiliate tracking data will be retained for the duration necessary to process and pay commissions, typically up to 7 years for tax compliance purposes.
• Cookie data will be retained according to each cookie's expiration date, typically 12-24 months.

You may request deletion of your personal data at any time by contacting us, subject to legal and contractual obligations.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Email: privacy@excelhs.com
Website: excelhs.com

We will respond to your inquiry within 30 days of receipt, or as required by applicable law. If you are a UK or EEA resident and are unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority.

Changes to this Privacy Policy: We may update this Privacy Policy from time to time. We will notify you of any material changes by updating the "Last Updated" date at the top of this policy. Your continued use of the Site following such modifications constitutes your acceptance of the updated Privacy Policy.